Ogilvy & Mather New Zealand has created a series of clever ads for wildlife organization Forest & Bird. Incorporating actual money the ads show how even small donations of $5 can help “put a bird back in its natural environment”.
Pelican Books is a non-fiction imprint of Penguin Books. Originally founded in 1937, Pelican Books combined important topics with clear prose to create inexpensive paperbacks for a broad audience. Before being discontinued in 1984, Pelican Books published thousands of accessible, stimulating books covering a wide range of subjects from classical music to molecular biology to architecture. The imprint was relaunched in April 2014, with the first five titles appearing in May.